Melbourne has consistently been ranked as Australia’s best student city, offering an unparalleled blend of academic excellence and vibrant city living. Beyond its diverse urban offering, Melbourne also serves as a gateway to Victoria’s many regional communities, allowing international students to explore Victoria’s diverse landscapes and historic towns, and enrich their study experience by connecting with local industries. As international education evolves, Melbourne and Victoria’s appeal remains strong, with world-class universities – including two in the top 50 globally – and a strong network of government-backed TAFE institutes, high-quality private colleges and English language providers, and schools that emphasise pathways, industry connections and practical outcomes.

Today’s international students seek destinations that offer more than just qualifications – they want an inclusive, diverse community where they can thrive academically and personally. Victoria’s education institutions, both in the city and regional areas, provide cutting-edge facilities, strong industry linkages and a collaborative, student-focused atmosphere to support their success.

The global international education landscape is hyper-competitive with key study destinations vying for market share. Victoria remains the second most popular Australian study destination, and is determined to meet and exceed student expectations as a safe, inclusive and welcoming destination offering world-class education.

Study Melbourne – the Victorian Government’s education destination brand – plays a key role alongside government and education partners in promoting this world-class student experience. Embracing digital platforms, Study Melbourne has one of the largest online international student communities of any state or territory in Australia, reaching a global audience of 500,000+ users across Facebook, Instagram, Twitter, WeChat, Red, LinkedIn and Humanitix. By connecting international students with vital resources, Study Melbourne helps them feel confident, safe and supported throughout their journey.

Study Melbourne’s efforts to create an engaging, inclusive and positive student experience ensure that Victoria remains a top choice for international students. With a strong online presence and a focus on community, Study Melbourne helps maintain the state’s reputation for offering a fulfilling and lasting study experience.

Aims

• Support Victoria’s international education offering to be top of mind for prospective international students from a diverse range of cultural, social and economic backgrounds.
• Achieve greater recognition of Victoria’s regional study destinations and their unique value among international students.
• Through positive word-of-mouth referrals, increase the propensity of students, alumni and diaspora to recommend Melbourne and regional Victoria as a preferred study destination.

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